paul.opel web services

Digital Marketing & Social Media

Our background in promotions, marketing, and retail sales can provide valuable strategy and direction for your online marketing efforts. We don't speak in fancy mumbo jumbo, so you'll get down-to-earth, straight-talk advice on making your website work for you to increase your bottom line.

Among the services we can provide are:

  • Search Engine Optimization (SEO) and site content strategy
  • Search Engine Marketing (SEM) using Google AdWords
  • Social media management, planning, targeted advertising and promotion (Facebook, Instagram, Twitter, LinkedIn, etc.)
  • Email marketing, list management, customer communications and interactions, and more
  • User experience analysis and recommendations

Contact Us »

Contact Us

Paul Opel
Baldwinsville, NY 13027
(315) 243-8738
[email protected]


We have been involved in the development of numerous cutting-edge and successful marketing and social media campaigns, both for individual clients and though our work with agencies. A number of those efforts are highlighted below.


Shamballa Café and Coffee Roasters

Baldwinsville's favorite local coffee shop wanted help managing their online presence, and we have taken over management of their Facebook page. We take and post pictures, support other local business, and drive traffic to their page with engaging posts and promotions.

Nutrition Tara for Salada Tea

This custom tab for the Salada Tea Facebook page features their spokesperson Tara Coleman and was connected with a microsite highlighting her health and wellness promotional efforts for the company.

Kinney Drugs

The weekly Sneak Peek email for ValueCard customers included rotating specials and coupons. We used Campaign Monitor to organize the weekly sends and manage the 70,000+ member mailing list.

Welch Allyn

One of the largest clients we've worked with, we managed a dizzying schedule of unique emails for targeted B2B customer segments, all organized through the Lyris mail client.

Red Rose Tea

We built this "Send An eCard" tool for Red Rose, allowing users to customize their card with different graphics and personal notes. Part of the campaign also included a unique Facebook tab to direct traffic to the site.


To promote this brewery's new "Beer Is Our Craft" slogan, we built custom emails, videos, and a sweepstakes microsite, all with the goal of growing the client's Constant Contact mailing list.